Stronger culture,
bigger impact

Stronger leadership, engaged employees and culture as a foundation for growth

Your organization never stands still. When you're in motion, it's essential to develop your leaders, connect employees and create a culture that contributes to your strategy. With insight from data, targeted feedback and practical tools, you will provide direction for growth and ensure that people feel heard, valued and motivated.

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Why organizational development is critical

Leadership that inspires and connects

Many managers excel in results, but sometimes lack the skills to motivate and support teams. Organizational development helps leaders grow in trust, communication and inclusiveness.

Engagement and well-being as a foundation

A positive work culture increases motivation, reduces absenteeism and increases productivity. By actively working on employee experience, you build a healthy and engaged organization.

Culture as a strategic advantage

A strong culture is not an afterthought, but a distinctive strength. Organizations that link culture to their strategy are more agile and successful in the long term.

This is what investing in your organization yields

Stronger leadership

Leaders who inspire, connect and give direction to teams.

Increased engagement and motivation

Employees feel heard, valued and actively contribute to the success of the organization.

A culture that contributes to growth

Your organization becomes agile, innovative and future-ready.

Measurable insights for targeted growth

With data and feedback from Trust Index, you will gain clear insight into strengths and development opportunities within your organization.

Practical tools and guidance

From culture measurement to leadership programs, practical support will get you started right away and achieve lasting results.

Recognition that gives confidence

Certification and Best Workplaces badges make your efforts visible and strengthen trust with employees, customers and partners.

What is organizational culture?

Organizational culture reflects the personality of an organization. It is the shared rules, habits, behaviors, beliefs, traits and core values that make an organization the way it is.

It affects the way people in an organization act, think and interact with each other. Culture is also a binding agent: it connects the people in an organization to each other and to the organization.

Why is organizational culture important?

Organizational culture is important because it affects virtually everything in an organization.
A positive culture creates engaged, productive and loyal employees, encourages innovation and creativity (through psychological safety) and makes it easier to attract new talent. It also leads to a safe working atmosphere, a strong employer brand, a good reputation and, ultimately, satisfied customers.

On the contrary, a negative or unhealthy culture has major risks, such as insecurity, high absenteeism, tensions, turnover, reputational damage and low customer satisfaction. In extreme cases, it can turn into a culture of fear.

Because culture is so critical to performance and growth, it is important to understand and continuously improve it.

How does Great Place To Work help improve our organizational culture?

Great Place To Work provides insight, guidance and recognition to get started on your company's culture:

Measurable insights for targeted growth

Data and feedback from the Trust Index will help you understand your organisation's strengths and opportunities for development.

Practical tools and guidance
From culture measurements to leadership programs: with practical support you can get straight to work and book lasting results.

Recognition that inspires confidence

Certification and Best Workplaces badges make your efforts visible and strengthen trust with employees, customers and partners.

"Traditional satisfaction surveys are pulled out once a year, after which nothing happens with the results. The Trust Index is much broader and a stepping stone to work with your culture. It really gets you going."

Edith de Ruiter, Luckt

Stronger culture,
bigger impact

Join the leaders in building outstanding workplace culture

Why organizational development is critical

This is what investing in your organization yields