Strengthen your employer brand

Increase inflow, reduce turnover and strengthen your reputation

Stand out to the right people and build a brand where talent feels at home. With certification as proof, culture data as a compass and activation that works, you'll attract more suitable candidates, retain employees longer and build a brand people can trust.

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Why is employer branding important?

Attract the perfect match

A strong employer brand increases your appeal on the job market. Candidates consciously choose organizations that make their values and culture visible, so you receive more applications from people who really fit in with your organization.

Inspired and loyal employees

Employer branding ensures that employees recognize themselves in the story and mission of your organization. This increases their motivation, commitment and pride, making them stay longer and actively contribute to the success of the organization.

A distinctive and reliable reputation

A powerful employer brand strengthens your image towards employees, customers and investors. This gives you a competitive edge, increases trust in your organization and contributes to sustainable growth.

This is what employer branding brings you

More applicants

You attract more and better-suited candidates who connect with your organization.

Less turnover

Employees stay longer and are more engaged, ensuring continuity and lower costs.

Higher engagement

Teams are motivated, proud and deliver better performance for your organization.

Recognition that builds trust

Independent certification and Best Workplaces badges make your employer brand instantly visible and credible. After all, your employees provide the proof, and that builds trust.

Insight that strengthens your story

With the data and feedback from the Trust Index, show employees what your organization excels at and where you can improve.

Activation that makes an impact

Practical tools, coaching and community help you to really bring employer branding to life. You don't have to start from scratch, our experts and clients help you get the best results.

What is employer branding?

Employer branding means working on a strong and attractive employer brand. It helps you keep current employees involved and attract new talent. So it is not an end in itself, but a means to build a fine and future-proof organization.

There are two forms:

Internal employer branding: aimed at retaining and motivating your current employees.
External employer branding: aimed at appealing to new employees.

Your employer brand is about how people see you as an employer-both potential candidates and your own employees.

Many organizations focus mainly on external communication: telling people they are a good employer. But true employer branding starts inside. You have to actually be a good employer first, so that what you say externally matches what employees experience internally. To win externally is to start internally.

Why is employer branding important?

Employer branding is important because your reputation as an employer has a major impact on how people perceive your organization. A strong employer brand helps you stand out in the market, strengthens your image and makes it easier to attract customers and talent.

In a tight labor market, it is also increasingly difficult to find and retain good employees. By presenting yourself as an attractive employer, you increase your chances of attracting suitable talent.

This creates a strong employer brand:

More and better-suited applicants
Less turnover
More pride and commitment among employees
Lower recruitment costs

In short: employer branding helps you become a sustainable, attractive and future-proof employer.

How can I strengthen my employer brand with Great Place To Work?

Great Place To Work provides recognition, insight and support to make your employer brand visible, credible and impactful:

Recognition that inspires confidence
With independent certification and Best Workplaces badges, you instantly demonstrate that you are a trusted and attractive employer. The proof comes from your own employees, which gives your image extra strength.
Insight that makes your story stronger
The data and feedback from the Trust Index show exactly where your organization excels and where there is room for growth. This allows you to tell an honest and convincing employer story that truly reflects reality.
Activation that makes a difference
Great Place To Work helps you put employer branding into practice with practical tools, coaching and an active community. You will benefit from knowledge, examples and support, so you can achieve results faster and more effectively.

"Participating in Great Place To Work makes our organization an attractive employer. It sets us apart from the rest. Especially in a tight labor market, being a great place to work is extra valuable."

Mirella Lenters, Manager Internal Organization at HLB Blömer

Ready to get started on your employer brand?

Tell us a little about your organization and we'll contact you as soon as possible to schedule an introductory meeting.

Gerjoke Wilmink of Alzheimer's poses with Best Workplaces 2022 award

"Being a Best Workplace makes it easy for us to fill vacancies."

Gerjoke Wilmink, Director-director at Alzheimer's Netherlands

"Being a Best Workplace makes it easy for us to fill vacancies."

Gerjoke Wilmink, Director-director at Alzheimer's Netherlands

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Strengthen your employer brand

Join the leaders in building outstanding workplace culture

Why is employer branding important?

This is what employer branding brings you

A strong employer brand with Great Place To Work

Recognition that builds trust

Insight that strengthens your story

Activation that makes an impact

Frequently asked questions

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