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Discover what we do
Great Place To Work is a research and consulting agency focused on culture and workplace excellence.
We help organizations create a culture of trust. Because trust is the basis for better individual performance, better team performance and better business results. Growth and innovation then follow naturally.
Trust is the strategy that works anytime, anywhere
Being a good employer is not about drinks on Friday, yoga classes, a good salary or ski trips.
With more than 30 years of experience in 60 countries worldwide, we know that trust is the key to a successful organizational culture. It's the breeding ground of better results, growth and innovation.
We believe that any organization can be a great place to work for all. A place where everyone is seen, heard and valued, no matter who you are or what you do.
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Want to know what's really going on in the workplace? Get a grip on intangible topics and strengthen your organizational culture.
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Are you losing the battle for top talent? Show that you are a good employer with our certificate.

Gain additional visibility and strengthen your employer brand by competing in the Best Workplaces.
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Customer Success Manager
If you choose the Analyze or Accelerate package, we will pair you with a Customer Success Manager. He or she will be your first contact and support you during the process.
Before the survey: during the online onboarding you and your Customer Success Manager will discuss commitment, goals and the timing of the research.
After the survey: during the online navigation your Customer Success Manager will take you through the results of the survey.
During the follow-up: your Customer Success Manager will regularly check with you how improvement plans and actions are going.
These are the benefits of trust in the workplace
Higher revenue growth
Organizations that score high on trust have a 3.75x higher revenue growth rate.
More applicants
Organizations that score high on trust attract 1.75x more applicants.
Less turnover
Organizations that score high on trust have a 2.2x lower turnover rate.
Loyal employees
In high-trust organizations, 89% of employees say they want to work there for a longer period of time.
Employees as ambassadors
In high-trust organizations, 95% of employees recommend their organization as a great place to work.
Higher productivity
In high-trust organizations, 97% of employees say they are willing to go the extra mile to get their work done.

Frequently asked questions
It depends on the package you choose and how many employees work at your organization. You can find more information about our prices on our packages and investment page.
First of all, the Trust Index employee survey gives you reliable insights about what is going on in your organization. Based on this, you can engage in a conversation with your employees and define concrete areas for improvement.
Second, you can receive recognition for being a good employer if you meet the conditions for certification. We offer certified organizations extra visibility on our website and social media channels.
Third, the Great Place To Work For All model provides structure and concrete tools to improve your organizational culture.
Finally, you become part of a relevant network and we provide you with inspiring content about good employment.
The preparation and survey take about 6 to 8 weeks. Follow-up takes 2 to 8 months. We work based on an annual cycle, in which the Trust Index is conducted annually.
If you choose the Accelerate package, you can use intermediate surveys (pulse surveys) in addition to the annual Trust Index to measure progress.
Our approach is based on the belief that simply being a good employer is not enough. An organization must be a great place to work for all, regardless of who you are, what you do or where you come from.
Our Trust Index employee survey is based on empirical research, universally applicable and conducted annually at approximately 10,000 organizations worldwide. This survey measures more than just satisfaction: it measures trust, pride and joy.
On average, an organization in the Netherlands scores 58% on the Trust Index. Achieving a score of 70% or higher is therefore a real achievement. Moreover, a score lower than 70% is not a loss, but a starting point to work on your organizational culture.
Are you hesitant to participate because you think your organization does not yet score high enough? Then start with a baseline measurement to gain insight into where you are now, so you can start working on the right themes.
We do not disclose which organizations do not achieve certification.
