Discover what we do

Great Place To Work is a research and consulting agency focused on culture and workplace excellence.

We help organizations create a culture of trust. Because trust is the basis for better individual performance, better team performance and better business results. Growth and innovation then follow naturally.

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Trust is the strategy that works anytime, anywhere

Being a good employer is not about drinks on Friday, yoga classes, a good salary or ski trips.

With more than 30 years of experience in 60 countries worldwide, we know that trust is the key to a successful organizational culture. It's the breeding ground of better results, growth and innovation.

We believe that any organization can be a great place to work for all. A place where everyone is seen, heard and valued, no matter who you are or what you do.

Learn more about our model

Our philosophy is based on the Great Place To Work For All model. The foundation of this model is trust. A culture of trust is nurtured by meaningful values and enabled by effective leadership. This creates an environment where everyone can and wants to use their full potential. This increases the power of innovation in an organization, which in turn leads to growth.

“If you are not maximizing the human potential in your organization – getting the most from everyone – you cannot realize the full potential of your business.”

Michael C. Bush, Global CEO at Great Place To Work

“If you are not maximizing the human potential in your organization – getting the most from everyone – you cannot realize the full potential of your business.”

Michael C. Bush, Global CEO at Great Place To Work

Preparation

This phase is all about commitment, goals and practical matters related to the survey. You will also meet your Customer Success Manager and Project Manager.

Survey

The Trust Index is open for two weeks. Within a week after the survey closes, you can view the results online and hear whether your organization is Great Place To Work-Certified™.

Follow-up

Based on the results, you'll engage with your employees to determine areas for improvement that you'll work on. During this phase we regularly check in with you.

Customer Success Manager

If you choose the Analyze or Accelerate package, we will pair you with a Customer Success Manager. He or she will be your first contact and support you during the process.

Before the survey: during the online onboarding you and your Customer Success Manager will discuss commitment, goals and the timing of the research.

After the survey: during the online navigation your Customer Success Manager will take you through the results of the survey.

During the follow-up: your Customer Success Manager will regularly check with you how improvement plans and actions are going.

Higher revenue growth

Organizations that score high on trust have a 3.75x higher revenue growth rate.

More applicants

Organizations that score high on trust attract 1.75x more applicants.

Less turnover

Organizations that score high on trust have a 2.2x lower turnover rate.

Loyal employees

In high-trust organizations, 89% of employees say they want to work there for a longer period of time.

Employees as ambassadors

In high-trust organizations, 95% of employees recommend their organization as a great place to work.

Higher productivity

In high-trust organizations, 97% of employees say they are willing to go the extra mile to get their work done.

"Participating in Great Place To Work makes our organization an attractive employer. It sets us apart from the rest. Especially in a tight labor market, being a Great Place to Work is extra valuable."

Mirella Lenters, Manager at HLB Blömer

What is the investment to participate?

It depends on the package you choose and how many employees work at your organization. You can find more information about our prices on our packages and investment page.

What does participation yield?

First of all, the Trust Index employee survey gives you reliable insights about what is going on in your organization. Based on this, you can engage in a conversation with your employees and define concrete areas for improvement.

Second, you can receive recognition for being a good employer if you meet the conditions for certification. We offer certified organizations extra visibility on our website and social media channels.

Third, the Great Place To Work For All model provides structure and concrete tools to improve your organizational culture.

Finally, you become part of a relevant network and we provide you with inspiring content about good employment.

What does the timeline look like?

The preparation and survey take about 6 to 8 weeks. Follow-up takes 2 to 8 months. We work based on an annual cycle, in which the Trust Index is conducted annually.

If you choose the Accelerate package, you can use intermediate surveys (pulse surveys) in addition to the annual Trust Index to measure progress.

What makes Great Place To Work's approach unique?

Our approach is based on the belief that simply being a good employer is not enough. An organization must be a great place to work for all, regardless of who you are, what you do or where you come from.

Our Trust Index employee survey is based on empirical research, universally applicable and conducted annually at approximately 10,000 organizations worldwide. This survey measures more than just satisfaction: it measures trust, pride and joy.

We are not yet a great place to work. Can we still participate?

On average, an organization in the Netherlands scores 58% on the Trust Index. Achieving a score of 70% or higher is therefore a real achievement. Moreover, a score lower than 70% is not a loss, but a starting point to work on your organizational culture.

Are you hesitant to participate because you think your organization does not yet score high enough? Then start with a baseline measurement to gain insight into where you are now, so you can start working on the right themes.

We do not disclose which organizations do not achieve certification.

Discover what we do

Trust is the strategy that works anytime, anywhere

This is what we do

The road to a great place to work

Customer Success Manager

These are the benefits of trust in the workplace

Higher revenue growth

More applicants

Less turnover

Loyal employees

Employees as ambassadors

Higher productivity

Frequently asked questions

What we do and who we are

Certification

Best Workplaces™

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