Privacy statement

We respect your privacy and operate in full compliance with the GDPR guidelines for the processing and storage of your personal data.

In this privacy statement, we explain what personal data we collect and use and for what purpose. We recommend that you read this statement carefully. The first part of the statement is geared towards the processing of personal data connected with the websites, newsletters and commercial activities. The second part of the privacy statement is specifically geared towards participation in a Great Place to Work® Nederland employee survey.


Privacy policy Great Place to Work® Nederland

Great Place To Work® Nederland (GPTW Nederland B.V.) is the Dutch organization that works under the registered brand name of Great Place To Work® Institute, which is headquartered in the USA. Great Place To Work® Nederland is an independent organization that, by means of a franchise model, has permission to make use of the registered brand name Great Place To Work® and corresponding ideas and products (including, but not exclusively, the Trust Index© and Culture Audit©) of Great Place To Work® Institute.

The goal of Great Place To Work® Nederland is to help organizations in their development into attractive employers. Central to the idea of Great Place To Work are the themes Trust, Pride and Satisfaction. To help organizations in their development, among other things, we make use of insights that we obtain by means of an employee survey. We also process privacy-sensitive information, also known as personal data. In some cases, we work together with other organizations or companies to do this.


Great Place To Work® Nederland is the owner of the website

We find it very important for personal data to be handled very carefully. We therefore process and secure personal data very carefully. When doing that, we comply with the requirements arising from the privacy and other legislation. That means, for example, that we clearly report the purposes for which we process personal data. We do this by means of this privacy statement;

  • Limit the collection of personal data to only the personal data that we require forthe purposes for which the data is collected;

  • Ask you first to grant your explicit permission to process your personal data in cases in which your permission is required;

  • Do not pass on your information to third parties, unless that is required to be able to deliver the requested service or when we are legally required to do so;

  • When we share your information, make agreements with third parties, for example, to ensure that it is not used for other purposes;

  • Take suitable measures to protect your personal data and require the same of other parties that process personal data on our behalf;

  • Respect your right to view, correct, or delete your personal data upon request.

If you wish to contact us in regard to this privacy statement, you can do this using the following contact information:

  • Telephone: +31 (0)20 260 06 94

  • Email:


Part 1: personal details in relation to websites, newsletters and commercial activities

When using our services and on our website, you leave behind certain information. That can be personal details. Depending on the services and functionalities that you use on our websites, we can process the following personal details about you:

  • Name (first name, last name)

  • Email address

  • Company name

We may also receive certain information from you via cookies. A cookie is a small text file that is placed on your device when you visit our website. Such a cookie stores information about how you use our website. We also obtain information from such cookies that is necessary for our website to work properly. More information about the cookies we use can be found in our cookie policy.

When working to achieve a possible partnership with Great Place To Work® Nederland and your organization, we collect supplemental information that is required to contact you and schedule an appointment where desired. And during a partnership with Great Place To Work® Nederland and your organization, we record personal data of our direct contact persons to make the partnership possible. In part, this is personal data. Here, we can process the following information about you:

  • Company name

  • Name (first name, last name)

  • Email address (business address)

  • Telephone number (landline and/or mobile)

  • Address details company

  • Job title

  • Gender



Great Place To Work® Nederland processes the above-mentioned information for one or more of the following purposes:

  • To offer you the ability to download white papers on our website;

  • To communicate with you by sending electronic newsletters and/or post;

  • To contact you to determine whether you are interested in further contact or a partnership with Great Place To Work Nederland;

  • To answer your questions or your complaints on social media or by email, post, or telephone;

  • To be in contact and remain in contact during the cooperation period on the provision of service and to be able to offer support with purchased products and services in conformance with the specified agreement.

We may only process your personal data if we have a legal basis for doing so. We rely on the following bases:

  • Consent

  • Execution of agreement

  • Legal obligation

  • Our legitimate interests such as, marketing purposes and improving our services

If there is a legitimate interest, of course, we do consider whether we feel that your interests do not outweigh ours.


Provision to third parties

We pass on the information you provide to us to third parties if this is necessary for the delivery of the products or services you request. To do that, we make use of a third party to arrange the sending of our newsletter and we record your information in our CRM system. When we provide your information to a third party, we ensure among other things (with an agreement) that your information is not used for other proposes. Where necessary, in this agreement, we also agree with you that your information will be deleted as soon as it is no longer needed. Moreover, we will not make the information you provide available to other parties, unless this is legally required or permitted.


CRM systems

We use our CRM system for various (marketing) purposes. We would like to inform you even more about the operation of these systems in order to inform you transparently and as fully as possible. We use the systems for:

  • Optimizing and improving our website or the findability of our website in search engines (Search Engine Optimization and Search Engine Advertising);

  • Participating in those social media channels you use and analyzing the results of our social media activities (Social Media Management);

  • Optimizing the results of our landing pages;

  • Analyzing the interactions you have with our organization, for example by visiting our website or opening our email messages (Lead Scoring and Workflows);

  • Informing you by email message, by phone or in person about products and services that might be of interest to you;

  • Tracking our sales back to our marketing campaigns (Closed Loop Analytics);

  • Optimizing and improving the content on our website (content management);

  • Organizing webinars;

  • Sending newsletters and automated updates (email marketing).

If you subscribe to our newsletter, the system also allows us to analyze your visits using additional data, such as your name and e-mail address, and to inform you about your favorite topics in a targeted manner.

The (personal) data collected by us will be used exclusively for providing and optimizing our marketing activities. Here a distinction can be made between two situations:

  • You are an anonymous visitor. In this case we do not see which pages you visit. However, on our website we can analyze how often a page is viewed and collect your IP address and IP location. With this information we can improve our website.

  • You are a known visitor. This may be the case if your details are known to us, for example, if you have previously contacted us by filling out the form on our website. In this case, a personal profile of you is automatically created and maintained, which allows us to analyze which pages you visit, where you click on the website and which newsletters you open.


Security and retention

We take suitable security measures to limit misuse or unauthorized access to your personal data. In that way, we ensure that only the necessary persons have access to the data and that the access to the data is blocked. We will not retain the data for longer than is necessary. In other words, we will retain the data for as long as that is necessary to provide the service you have requested. The exception to this is the data that we must retain for longer if we are required to do so by law.


Third-party websites

This declaration does not apply to third-party websites that are connected with our website by means of links. This is because we cannot guarantee that these websites handle your personal data in a safe or reliable manner. Always read the privacy statement for each of these websites for more information on how they handle your information.


Part 2: participation in an employee survey from Great Place To Work® Nederland

As one of its products for organizations, Great Place To Work® Nederland offers an employee survey. If an employee survey takes place, that is done on behalf of the client: the relevant participating organization. In that case, Great Place To Work® Nederland acts on behalf of the organization as a processor and the relevant organization as controller. To obtain insight into the specific applicable agreements that your organization has with Great Place To Work® Nederland, we refer you to your own organization.

Participation in an employee survey is always voluntary. Under no circumstances can an employee be required to participate in such a survey. The goal of participation is to contribute to the development of the relevant organization. Generally speaking, the higher the number of participants in a survey, the more representative the results and therefore the more valuable these will be to your organization.


Use of personal data

Generally speaking, Great Place To Work® Nederland can say that the following personal data can generally be processed in the context of its services:

  • Name of employee

  • Email address of employee

This information can be used to help design the employee survey, to distribute the survey within your organization and to collect and process the results to generate an anonymous report that the organization can use for its internal development.

After processing the information into a final report, Great Place To Work® Nederland will completely delete the above-mentioned personal data within one year. Under no circumstance will Great Place To Work® Nederland use this personal data for purposes other than those specified here.

In the employee survey, the participant will be asked several questions that can contain personal data. The following questions can be answered when participating in the survey:

  • Gender

  • Age category

  • Length of employment

  • Type of employment

  • Hierarchical position

  • Main motivator for work

All of these questions are multiple choice. In this way, the participant is offered the possibility to participate in the employee survey, but without providing personal data to Great Place To Work® Nederland by means of the survey.

The survey includes two open-ended questions. The answers that are given to the open-ended questions will be copied literally in the (group) report. Here, it cannot be seen who made what comment, unless the respondent provides a name or other descriptions that can be traced back to the respondent. This is because the content of the comment will be copied word for word to do justice to the respondent’s opinion.

When the above-mentioned personal data is deleted (name and email address), it can be said with regard to this collected personal data – within the context of the General Data Protection Regulation (GDPR) – that it will remain with Great Place To Work® Nederland in anonymous form for a maximum of 5 years.

Great Place To Work® Nederland uses this anonymous data to compile the list of Best Workplaces, to determine benchmarks and for trend analyses. This data will only be used within the Great Place To Work® network and will not be shared for other purposes or with other organizations.



Great Place To Work® Nederland processes the above-mentioned information for one or more of the following purposes:

  • Insight into the work perception of the employees in your organization.

  • Recognition as a good employer by means of a Great Place To Work certification or as Best Workplace.

  • Preparing trend analyses, reports and white papers on the development of good employer practices in the Netherlands.



Great Place To Work® Netherlands makes every effort to handle the responses of individual respondents to an employee survey as confidentially as possible. To this end, Great Place To Work® Netherlands adheres to the following rules:

  • Surveys (regardless of whether they are answered by phone, in writing, electronically, face-to-face, or in any other way) are never made available to the client as individually identifiable pieces.

  • Great Place To Work® Netherlands will only break down the results into different groups if a group contains at least five respondents. If a group is smaller than the agreed minimum group size, we never report average results for this group.

  • Email addresses are deleted within five days of the survey's closure.

  • The survey data is stored in a dataset that is separated from the email addresses.

  • The survey is optional and does not require the entry of personal data.

  • Answers to open-ended questions are taken literally. Therefore, participants are asked in the introductory text not to include personal data in the answers to open-ended questions.


Changes to this privacy statement

From time to time, we can modify this privacy statement. Changes will be published on our website. We will never use your data for other purposes without your permission. It is therefore recommended that you check this privacy statement regularly so that you are up to date of these changes.


Accessing, changing, or deleting your data

If you have questions about what information Great Place To Work® Nederland has about you, or to change or delete your information, you can contact us using the following contact information:

  • Telephone: +31 (0)20 260 06 94

  • Email:


Personal Data Authority

Of course we will be happy to help you further if you have complaints about the processing of your personal data. If you nevertheless do not reach a resolution with us, pursuant to the privacy legislation, you also have the right to submit a complaint to the oversight body for privacy, the Dutch Data Protection Authority. To do this, you can contact the Dutch Data Protection Authority.


ISO/IEC 27001:2013

Great Place To Work® Netherlands is ISO/IEC 27001:2013 certified. ISO/IEC 27001:2013 is a globally recognized standard for information security. The certificate shows that we are careful with data of organizations and employees and that we comply with laws and regulations concerning information security. In the declaration of applicability you can find to which parts of our organization the ISO standards apply. 

This privacy statement was last updated in March 2023.