Certification
The internationally recognized Great Place To Work certification shows you are a great employer.
Strengthen your employer brand
Show why people want to work and stay with you. This is how you build a strong employer brand that inspires trust and attracts talent.
Attract talent
Strengthen your appeal as an employer and increase the influx of talent that suits you.
Retain talent
Make employees feel seen, heard and valued so that they make a lasting commitment to your organization.
What is certification?
Certification by Great Place To Work is an international recognition of being a good employer, based on the power of your work culture, not fancy words.
You can't buy certification, you can only earn it through what your employees say about their workplace. The Trust Index is our employee survey, charting themes such as engagement, job satisfaction, development opportunities and leadership.
For certification you need a score of at least 70% on the Trust Index.
- 100% based on feedback from your own employees. The certificate cannot be bought.
- Internationally recognized proof of being a good employer. The certificate is recognized worldwide by job applicants.
- More than a label. Certification is also a starting point for building your culture based on reliable data.
Get certified in 3 steps
What are the conditions?
What are the benefits?
-
Stronger employer brand
The certificate is internationally recognized and recognized by potential new employees. This shows: people are seen, heard and appreciated here. And not because you say so, but because your own people really think so.
-
Attract talent more easily
In times of unprecedented and ongoing labor shortages, applicants are no longer lining up for you. With the certificate you strengthen your appeal as an employer and increase the influx of talent that suits your organization.
-
Easier talent retention
The certificate not only helps you to attract new talent, but also to retain your current employees. Make your employees feel seen, heard and appreciated, so that they will commit themselves to your organization as proud ambassadors.
-
Reliable insights
And that's not all. Because certification is based on feedback from your own people, you also gain insight into what goes well and what could be improved. With these insights, you can focus on improving your work culture. And a culture in which everyone can get the most out of themselves ultimately produces better business results. We have seen this time and again in our data for more than 30 years.
One certificate, countless recognition opportunities
With certification, you automatically become eligible for the Best Workplace title on one of the following exclusive lists:
-
Top 50 Best Workplaces Netherlands
-
Top 40 Best Workplaces for Women
-
Top 100 Best Small & Medium Workplaces in Europe
-
Fortune 100 Best Companies To Work For in Europe
-
Top 25 World's Best Workplaces
Join 500+ certified organizations
Frequently asked questions
The Trust Index is our employee survey. This survey consists of 60 statements and 2 open questions. The Trust Index allows you to find out what your own employees think is going well, but also what could be improved.
To become certified, you must conduct the Trust Index in your organization and achieve a score of 70% or higher. This means that at least 70% of your employees must give positive answers to the 60 statements in the Trust Index.
The cost of certification is always customized. Every organization is unique, which is why we tailor the process completely to your situation and needs.
Would you like a price indication? Then schedule a no-obligation meeting.
The length of a course varies by organization and depends on several factors, for example:
-
The package you choose
-
How many employees work in your organization
-
How quickly you can and want to change gears
After you sign your contract, the process (from preparation for the Trust Index to certification) takes an average of 8 weeks.
But this is only an average. For example, it is also possible to complete the entire process in 4 weeks.
Many organizations choose Great Place To Work because of certification . Understandably so, because certification strengthens your employer brand. And that's a good thing in a job market that has never been tighter.
But certification can also be a barrier. Are you nervous about joining because you're afraid you won't score high enough? Then remember that certification is not the only or main goal. So a score lower than 70% is not a loss, but rather a starting point to build a strong culture.
The Trust Index tells you where there are still gains to be made and provides concrete tools to get started. That way you know exactly what you can work on to achieve that certificate. Moreover, you not only gain insight into areas for improvement, but you also discover what is already going well.
We do not disclose which organizations have not achieved the certificate.
The certificate is valid for one year. Then you conduct the Trust Index again among your employees, and if you meet the conditions, you are certified for another year.
To participate in certification, an organization must meet the following conditions:
-
The organization has its own legal entity.
-
The organization has its own name and a recognizable logo and is thus known to customers and consumers.
-
At least 10 people work for the organization.
-
The organization is based in the Netherlands.
-
The survey is conducted among employees working in the Netherlands.
- The survey is conducted among all employees.
Ready for certification?
Register your organization and we will contact you as soon as possible to schedule an introductory meeting.