Become Great Place To Work-Certified™
Is your organization a great place to work?
Attracting and (more importantly) retaining new talent is harder than ever. The historic tightness in the labor market means that jobs are waiting to be filled, and applicants have the luxury of being selective. How do you differentiate yourself from your competitors?
Show that you are a good employer and strengthen your employer brand from within with our certificate.
What are the criteria?
The certificate is not for sale. You earn the certificate based on the Trust Index™ : our employee survey that measures trust, pride and joy in your organization.
The certificate is 100% based on the voice of your employees.
These are the criteria for certification:
What does the program look like?
In this video, Nienke explains more about the certificate, the benefits, the criteria and the Best Workplaces.
The route towards a culture of trust
What if I don't make it?
On average, an organization in the Netherlands scores 58% on the Trust Index. Therefore, achieving a score of 70% or higher is therefore a real achievement. Moreover, a score lower than 70% is not a loss, but a starting point to work on your organizational culture.
We do not disclose which organizations do not achieve the certificate.
Are you hesitant to participate, because you think your organization does not score high enough yet? Then start with a baseline measurement to gain insight into where you are now, so you can start working on the right themes.
Ready to get certified?
If so, please fill out the form to the right. We will contact you within one business day to schedule an introductory meeting.
Frequently asked questions
Of course, we're not the only ones who recognize good employment.
But this is what makes our certificate unique:
It's 100% based on your employees' feedback.
The certificate is not for sale: you need a minimum score of 70% on the Trust Index.
You get more than just a certificate: the Trust Index provides reliable insights into what's going on in your organization.
The certificate is the starting point for working on your organizational culture on the basis of the results of the Trust Index.
The certificate is recognizable and attractive to applicants.
It depends on the package you choose and how many employees work at your organization.
Each package is based on the Trust Index. So it doesn't matter which package you choose: you can become certified with each package and (possibly) participate in the Best Workplaces.
On our packages and investment page you will find more information about our prices.
On average, the certification process takes about 8 weeks from preparation for the survey. The certificate is valid for one year.
To participate in certification, an organization must meet the following requirements:
The organization has its own legal entity.
The organization has its own name and a recognizable logo and is thus known to customers and consumers.
At least 10 people work for the organization.
The organization is based in the Netherlands.
The survey is conducted among employees working in the Netherlands.
The survey is conducted among all employees.
Yes, you can. With offices in 60 countries worldwide, you can participate in the Trust Index as an international organization in multiple countries and become certified. The survey is the same in each country.
Want to learn more about an international Great Place To Work program? Then download the free whitepaper.