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Are you losing the battle for top talent?

Attracting and retaining new talent is harder than ever. The historic tightness in the labor market means that jobs are waiting to be filled, and applicants have the luxury of being selective. 

Show that you are a good employer and strengthen your employer brand from within with our certificate. Sign up today or discover the benefits of certification in the free whitepaper.

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This is how certification works

Discover the criteria and benefits of certification or download the free whitepaper with more information.

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What is certification?

Through certification, we recognize employers who have created a culture of trust, pride and fun according to their own employees.

Certification is more than just a certificate. Because it is based on a survey of your employees, you get reliable insights into what is going on and practical tools to get started with your organizational culture.

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The benefits of certification
  • 1.7x higher revenue growth
  • 4.5x more applicants
  • A stronger employer brand
  • Engaged and loyal employees
  • Increased brand awareness
  • Employees as ambassadors

500+ organizations have already earned the certificate

Every year we conduct our employee survey in hundreds of organizations in the Netherlands. Find out which organizations have earned our certificate.

Discover all certified organizations
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"Participating in Great Place To Work makes our organization an attractive employer. It sets us apart from the rest. Especially in a tight labor market, being a great place to work is extra valuable."
Mirella Lenters, Manager at HLB Blömer
Voorblad Certified en Best Workplaces

Want to learn more?

Discover the criteria and benefits of certification and competing in the Best Workplaces

Download the whitepaper

The steps of certification

What are the criteria?

The certificate is 100% based on the voice of your employees. Certification is possible from 10 employees and up.

These are the criteria for certification:

A Trust Index score of 70% or higher
A minimal response
A completed Culture Brief™
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Every organization can be a great place to work

On average, an organization in the Netherlands scores 58% on the Trust Index. Therefore, achieving a score of 70% or higher is therefore a real achievement. Moreover, a score lower than 70% is not a loss, but a starting point to work on your organizational culture.

We do not disclose which organizations do not achieve the certificate.

Are you hesitant to participate, because you think your organization does not score high enough yet? Then start with a baseline measurement to gain insight into where you are now, so you can start working on the right themes.

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Frequently asked questions

Ready to get certified?

If so, please fill out the form to the right. We will contact you within one business day to schedule an introductory meeting.

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"Being a certified great place to work makes it easy for us to fill vacancies."
"Being a certified great place to work makes it easy for us to fill vacancies."
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