Great Place to Work guarantees the anonymity of the participants in the survey. Every researcher from every Great Place to Work® office anywhere in the world is contractually bound to very strict ethical standards. An independent measurement whereby the discretion of the individual employees is safeguarded is the strength of our approach and an important indicator for the credibility of our organization.
The technology of online surveys allows us to send personal invitations. The e-mail addresses, made available by the client, are only used once for each employee to generate a code to start the survey. The reminders and thank you e-mails at the end and the comments at the top right of the survey form also show the names of the employees. This openness gives some people cause for doubt about the anonymity of the survey. This is unfounded.
As soon as the data has been completed and sent, the relationship between the person and his/her scores is broken. The data lines are aggregated. The only thing we know is the link between this data and the various units (based on the organization structure) and the personal features (sex, job, age, etc.). Through these links, effective improvement actions can be selected based on the aggregated data from the survey.
"Yes, but I'm the only woman in the department" or "The combination of personal characteristics will make me easy to identify".
We have mitigated such risks as follows:
- The reports include the data sheets, a matrix of all the survey questions and the aggregated scores of the organization and the scores per demographic characteristic. All observations less than 5 are not shown in the matrix; instead a '-' is shown.
- The data of different characteristics are never crossed. The scores are assessed per characteristic.
In short, the reports never reveal personal information from the survey (process). No dossier creation can take place based on a survey by Great Place to Work®. We will never reveal personal details to clients, nor information about who did or did not take part.
Survey Place, the organization which developed and manages the technical system, is also contractually bound never to make data available to individual organizations, other than the Great Place to Work®.