Certification Toolkit

Achieving certification is a collective achievement of which you can be proud. Celebrate this success and share it with your employees! Here's how you can go about it:

• First things first. Make sure everyone knows that your organization is certified. Use your usual internal communication tools for this, such as intranet, an internal newsletter, Teams, Slack, and so on. Tip: often one email is not enough. So keep sharing!

• Let's celebrate! Choose a good moment to share the certification, such as during a meeting with all your colleagues. Make this moment extra festive with garlands, cake, champagne and music. Need inspiration? Then take a look at this video!

• Show it off. Give the bamboo certificate a prominent place, use screens, window stickers, toilet advertising, you name it! That way your colleagues are constantly reminded that your organization is a great place to work. And that makes for proud employees!

What you'll find in the certification kit

• Standard announcement copy certification - You can use this text (as a basis) in your communications to share the certification with your employees. 

With this certificate, you show that you are an outstanding employer. You’ve struck gold, so make the most of it.

There are numerous ways you can use the certificate externally:

• On your website (for example, on the homepage, about us page, work at page or in the footer)

• In a blog or news item on your website

• In a press release

• In your job postings and during job interviews

• On your social media company profile

• In your email signature

• In a newsletter to customers, prospects and suppliers

• On business cards

• On company vehicles (think cars, vans, trucks)

• In online and offline advertisements (for example, in a recruitment campaign)

What you'll find in the certification kit

• Standard copy press release - You can use this text (as a basis) if you want to share a press release about your certification. Tip: you can also use (parts of) this text for a blog or news item on your website. 

Social media is a powerful channel for showing your pride, engaging employees, and highlighting what makes your organization special. Below are some tips for sharing your certification on social media:

• Update your company profile. Include in the Info and/or Careers (if applicable) tab that your organization is certified.

• Share an official announcement from your company account. Create a celebratory post announcing that you are certified. Use your official Certified badge and explain why this is an important milestone for your organization.

• Encourage employees to share their own experiences. Employee posts work especially well because they are authentic and personal. Let your colleagues explain why they enjoy working for your organization, what makes your culture unique, or what certification means to them.

• Experiment with different formats. Think videos, GIFs, infographics, quotes, and interviews.

• Turn it into a series. Who says you can only share your certification once? For example, share an interview with a colleague every week or highlight a series of highlights from your Trust Index results. 

What you'll find in the certification kit

• Standard social media copy - You can use this copy for your social post. 

• Standard social media visual (with or without your logo) - You can use this visual to support your post. 

Tag Great Place To Work!

Don't forget to tag us so we can share and spread your post in our network. 

• LinkedIn: @greatplacetoworknederland

• Instagram: @greatplacetoworknl

Monthly certification post on LinkedIn

Every second Thursday of the month, we proudly share an overview of all certified organizations from the previous month on LinkedIn. For example, if you were certified in January, you will be included in the February post, unless you have agreed otherwise with your Customer Success Manager. We will tag your organization in the post so that you will receive a notification.

• Read the guide. In this guide, you can read what you need to pay attention to when filling out the form and submitting additional photos.

• Fill in the form. We get most of the information for your employer page from the Culture Brief. However, we also need some additional information. That is why we ask you to fill in this form. Please note: if you do not fill in this form, we cannot create a page.

• Submit additional photos (optional). We use photos from the Culture Brief, but you can submit additional photos if you wish. You will receive an email about this. Didn't receive an email? Please contact Tessa (tessa.vanduijn@greatplacetowork.com). 

What you will find in the certification package

• Guide: a good employer page - Read this guide carefully before filling out the form and submitting additional photos.

I already have an employer page

Check whether everything is still correct. Would you like to change or add something? Please let Tessa know (tessa.vanduijn@greatplacetowork.com).

Please note the following limits:

• Description of the organization: maximum 350 characters including spaces

• Quotes: maximum 350 characters including spaces

• Description of the onboarding: maximum 1500 characters including spaces

Not sure if you already have an employer page? Go to the overview of all employer pages and check if your organization is listed.